Skip to main content

Power Campaign Execution

1. Introduction​

Power Campaign execution is designed for fast and bulk calling.
In this method, the system always calls the customer first, then connects the call to an agent, IVR, or AI.

2. What Happens in a Power Campaign​

power ex 4

3. Step-by-Step Execution Flow​

Step 1: Campaign Starts​

  • User clicks Start Campaign
  • System begins processing leads

Step 2: System Selects a Lead​

  • System picks the next lead based on dialing order
  • Phone number is selected from dialing fields

Step 3: System Calls the Customer​

  • Customer is called directly
  • No agent involvement at this stage

Step 4: Customer Response​

If Customer Answers:​

  • System proceeds to call handling

If Customer Does Not Answer:​

  • Call is marked as Not Connected
  • System retries based on retry configuration

Step 5: Call Handling (Based on Configuration)​

Option 1: Agent-Based​

  • System checks for available agent
    If Agent is Available:
  • Call is connected immediately
    If Agent is Not Available:
  • Customer may:
  • Wait in queue OR
  • Call may end (based on system setup)
    power ex 2

Option 2: IVR-Based​

  • Customer hears automated voice message
    Example:
    “Press 1 for offers, Press 2 for support”

power ex 3

Option 3: AI Agent​

  • AI system handles the conversation
  • (Feature coming soon)

Step 6: Call Interaction​

  • Customer interacts with agent / IVR / AI
  • Conversation or action takes place

Step 7: Call Ends​

  • Call is completed
  • Outcome is recorded (Disposition if enabled)

Step 8: Retry Logic​

  • If call fails:
  • System waits based on Retry Interval
  • Retries until Max Retry Attempts reached

Step 9: Move to Next Lead​

  • System immediately selects next lead
  • Process continues automatically

4. Agent Behavior​

  • Agents are involved only after customer answers
    If agent is available:
  • Call is connected
    If agent is busy:
  • Customer may wait or call may fail

5. Call Handling Application​

Before campaign start:

  • A call handling application must be selected

Examples:​

  • Softphone
  • Integrated Dialer

Behavior:​

  • All calls use the selected application

6. System Behavior (Simple Explanation)​

  • System can call multiple customers at the same time
  • Faster execution compared to Preview Campaign
  • Designed for high-volume campaigns

7. Simple Real-Life Example​

power ex 1

Last updated on